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Internet marketing offer the possibility to trackingalmost every action a visitor or potential customer takes in response to marketingmessages and how they navigate through their. Video guides and answers to the discussion questions are provided in the instructors resource manual. Class notes for buad 301, introduction to marketing. An introduction by philip kotler et al which is a very good book which i bought from a car boot sale. Marketing is the process of teaching consumers why they should choose your product or service over those of your competitors, and is a form of persuasive communication. An introduction gary armstrong, marc oliver opresnik, philip kotler isbn. It is a specially low priced book aimed at the student market and does a credible job of. An introduction, fifth canadian edition 5th edition by et al. Todays marketing is about creating customer value and building profitable customer relationships.
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